Why Local?

Most consumers, even some people that work in the floral industry, don’t know the origin story of their flowers. It’s not their fault. Lack of information has been pervasive in floriculture for many years. But much like the “Slow Food” movement that has driven the expansion of sustainable and organic practices used to grow and transport our food supply, a “Slow Flowers” movement has begun to take hold in floriculture. The Slow Flowers movement encourages understanding about how flowers are grown, who grows them, where they grow, how the flowers are treated for pests and disease, who is harvesting them, and whether those workers are treated fairly with living wages in safe conditions. When we engage in asking these questions and finding the answers, we are empowered to make more informed decisions about principles we support and how we spend our money. Consumer demand for change in food production has propelled the food industry to meet a new standard. They are producing organic, higher quality food and providing more transparency to their customers. Floral consumers are now catching up by asking the same questions. We believe that the floral industry can change, in part, by reconnecting consumers with the people that grow green things. When you know your local flower farmer, you know the where, how, and why of the flowers you purchase and that supports a healthier supply chain that improves the local economy and the environment. We want to be a part of that and we hope you do too.